Brazil’s Leitura Bookstore increases sales and competes with Amazon
Brazil’s Libraria Leitura increases its online sales and enters into competition with Amazon, while the country is betting on bringing adaptations of both current and century-old novels to television and cinema.
Exame magazine reported that Livraria Leitura, the country’s largest physical retail bookstore chain, is moving online and entering into competition with Amazon. The online store already accounts for about 7% of Leitura’s total sales and outsells any of the chain’s physical stores.
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