Bologna Fair: windows to the world
The Álbum association is constantly looking for formulas, ways, and means to spread and propagate this format, this way of combining literature and visual art as a path to the enjoyment of reading.
Text: Ernesto Rodríguez Abad. Diego Pun Ediciones – Asociación Álbum
Albums speak to us in a complex language, but at the same time, they seduce us with their play of words and images. The conjunction of this double language is very appropriate for both children and adults. Nowadays, books compete with electronic images and videos, with series and virtual universes; but albums continue to be successful because their audience is loyal and immersed in them, seduced by the sensations provoked by images and words. In addition, because of their special, luxury book packaging, they are attracted to shelves and displays. We could say that already from its shape and texture it engages in dialogue with the reader.
The Álbum Association is constantly looking for formulas, ways, and means to spread and propagate this format, this way of combining literature and visual art as a path to the enjoyment of reading. Fairs, shows, exhibitions and other works that revolve around reading are a way to highlight this work and try to bring the book to sectors of the population and unthinkable places, to other countries and other cultures. Thus, we have already brought together the offerings of the 27 publishers we represent at the Frankfurt, Liber, and Bologna fairs held in early March.
Our authors, both in image and word, reach or, better, seduce this public thanks to reading mediators, but they also do so by showing themselves at international events that bring to light the names of new voices and new forms.
A country’s literary and artistic tradition not only dignifies its position on the European continent or in the world, but it is also an economic engine and a cultural driving force. Independent publishing imprints can compete and showcase their products, and established authors can discuss their work alongside emerging promises. And try to enter into a debate with those who read, even if reading is a minority activity, fairs help to show, to make work visible and to open windows in a rather dark and lost society.
Thus, a fair must show what we do not find elsewhere, what is new and what is timeless, what is current and what is classic. But, always as a discovery that will open universes that otherwise we could not discover.