Alabra and CEDRO join forces to promote respect for intellectual property rights
The Alabra communication brand and CEDRO, the association that protects the intellectual property rights of authors and publishers, have just signed an agreement that aims to promote respect for copyright and the defense of intellectual property in society.
Through this agreement, both organizations are committed to create a joint work space, with the aim of developing actions to promote the legal use of books, magazines, newspapers and scores, mainly in the communication sector. These include the coordination of training activities and the dissemination of intellectual property rights among Alabra‘s clients, and collaborators.
Within the framework of this agreement, Alabra has also acquired the copyright license authorizing it to reproduce and make available journalistic articles included in its clients’ press reviews, in compliance with the legislation in force on this matter. In addition, Alabra has brought its more than 30 years of experience to adapt this authorization to the current situation of the communication agency sector.
«Alabra is an example of a communication agency committed to the sustainability of written culture and hopes that this agreement will encourage other agencies to join organizations that respect the work of authors and publishers in their daily activity, as is the case here.»
Alabra’s CEO, Julián Zabala, considers that «intellectual property, which protects original literary, artistic or scientific creations expressed in any medium, is at the basis of the activity of companies that, like Alabra, work largely with ideas, and content; and this initiative arises from the conviction that supporting it will contribute to improving the increasingly multifaceted and changing communication environment». He added that «intellectual property, together with industrial property, are two of the pillars on which economic progress is based in an advanced society».
For his part, the president of CEDRO, Daniel Fernández, explained that «this is the first agreement of this type that our entity has signed with a communications agency». Fernández said that «Alabra is an example of a communication agency committed to the sustainability of written culture and hopes that this agreement will encourage other agencies to join organizations that respect the work of authors, and publishers in their daily activity, as in this case». He also recalled that «having CEDRO’s copyright license offers these types of companies legal security in the development of their activity and peace of mind for their clients that they are working with a communications consultancy that complies with the Intellectual Property Law».
Alabra is a communication brand whose commitment is to advance the very concept of communication, understood as any form of corporate expression, and based on strategy, creativity and technology. With more than sixty professionals between its headquarters in Madrid and Valencia, Alabra is the culmination of a stage in the evolutionary process of Planner Media; a strategic metamorphosis of five years, in which the assets of the technology consultancy Metric Salad and Brandoog have been added, representing, in addition, the beginning of a new and more exciting era, if possible.